How to spot “green AI” fluff
A Zero Waste Llama survival guide
If you’ve spent any time around sustainability marketing, you already know the pattern: lots of buzzwords, vague claims, and very little substance. The conversation around green AI greenwashing is becoming increasingly relevant in these discussions.
AI is no different — it just wears a shinier jumper.
Use this checklist whenever a company claims its AI is “sustainable”, “eco‑friendly”, or “part of the climate solution”.
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April 26, 2026
