🦙 The True Cost of Ultra‑Fast Fashion

Introduction: When Cheap Isn’t Cheerful (or Logical)

In a cost‑of‑living crisis, platforms like Shein and Temu don’t just feel tempting — they feel reasonable. When money is tight, affordability matters. Zero Waste Llama is not here to shame anyone for needing clothes.

But zero waste isn’t just about what fits in your bin.

It’s about where waste begins — and ultra‑fast fashion begins with waste designed into the system.

This isn’t a story about individual bad choices. It’s about structural damage: environmental breakdown, labour exploitation, and supply chains engineered to move fast, stay opaque, and dodge accountability.

Because a £4 dress isn’t cheap.
It’s just very good at hiding the bill.

Zero waste isn’t about perfection — it’s about refusing systems built on disposability.

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Man stood in an art installation.
Photo Credit: Akshay S on Pexels

How to spot “green AI” fluff

A Zero Waste Llama survival guide

If you’ve spent any time around sustainability marketing, you already know the pattern: lots of buzzwords, vague claims, and very little substance. The conversation around green AI greenwashing is becoming increasingly relevant in these discussions.

AI is no different — it just wears a shinier jumper.

Use this checklist whenever a company claims its AI is “sustainable”, “eco‑friendly”, or “part of the climate solution”.

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Fraserburgh Beach
Fraserburgh Beach

Is AI Really Green?

The hidden environmental cost of “smart” tech

AI is everywhere right now.

It’s being sold as a climate hero: optimising energy, reducing waste, saving time, saving money — saving the planet, apparently.

Here at Zero Waste Llama, I need to start with an apology.

It didn’t even occur to me, at first, to look at the real environmental cost of using AI to adapt our photography — for example in a recent post, 🌊 The Two‑Minute Magic: How a Fraserburgh Promenade Walk Sparked a Tiny Act of Coastal Kindness.

In fact, it was a couple of members of the Fraserburgh – Brochers and Proud of it Facebook group who brought this to my attention.

I thought I had learned to pause whenever something is marketed as a “solution” without talking about its waste, energy, or extraction footprint. Clearly, I hadn’t paused enough.

Initially, I was incensed that anyone would think I used AI to produce my writing. Then I stopped reacting… and actually looked into it.

So let’s ask the awkward — but necessary — question:

Is AI actually green… or just very good at greenwashing?

This isn’t an anti‑AI rant.
It’s a zero‑waste reality check.

Estimated reading time: 7 minutes

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Product Review: Kutis Organic Lip Balm

Kutis Organic Lip Balm is a popular choice for anyone seeking a plastic‑free, natural alternative to conventional lip balms. This review looks at its ingredients, sustainability credentials, and whether it delivers effective, everyday lip care without unnecessary packaging. Another lovely lip balm, from Kutis directly or Peace With The Wild. Once again, this is a really nice product and recyclable / up-cyclable packaging! The lip balm is smooth, light and (most importantly) soothed and repaired my dry, cracked lips this winter!

Estimated reading time: 2 minutes

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Product Review: Solid Conditional Bars – Bain & Savon

If you’re already using a solid shampoo bar, pairing it with a matching conditioner can make the transition to low‑waste hair care easier. I’ve also reviewed the Bain & Savon solid shampoo bars, which are designed to work alongside these conditioner bars as part of a plastic‑free hair care routine.

This is an interesting story, and should be read alongside my first review (Product Review: Coconutty Soapnut Shampoo Bar). That review also details struggling with adapting to bar shampoos. In addition, it contains some tips and suggestions to aid your own transition.

Estimated reading time: 3 minutes

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Product Review: Solid Shampoo Bars – Bain & Savon

Following on from my previous review of the Coconutty Soapnut Shampoo Bar, I wanted to explore a different range of solid shampoo options. This time, I tested several shampoo bars from Bain & Savon, purchased via Peace With The Wild.

My aim was simple: to see how these solid shampoo bars performed across different hair needs and whether they offered a practical, low‑waste alternative to bottled shampoo. I focused on everyday usability, scalp comfort, and how my hair felt after continued use.

Estimated reading time: 5 minutes

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Product Review: Coconutty Soapnut Shampoo Bar

After decades of my sensitive skin reacting badly to any soap products, and having dry hair requiring twice as much conditioner as shampoo, I was particularly nervous about finding a more ecological alternative. Especially as I feared that this would dry my hair further.

The Coconutty Soapnut Shampoo Bar from Living Naturally was the first Bar Shampoo that I have ever tried. This particular soap is advertised as being great for “Nourishing & Moisturising. Suitable for all hair/skin types, especially for dry or lack luster hair/skin or inflamed sore skin” with the added appeal of being:

  • SLS Free
  • Palm Oil Free
  • Organic

Estimated reading time: 4 minutes

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Product Review: Faith in Nature Soap – Coconut

The Faith in Nature Coconut soap bar is a popular choice for anyone seeking a natural, plastic‑free alternative to shower gel. This review explores whether it lives up to its eco‑friendly, vegan, and low‑waste claims for everyday use.I have used Faith in Nature's Coconut Soap for some years - it is lovely to use: very gentle with a good lather and it does not leave my skin dry, and has a lovely smell. Using Faith in Nature Coconut soap, I had no allergic reaction - I actually use it in the shower occasionally! Estimated reading time: 2 minutes This is available from many shops, including Oxfam, but I have only found Faith in Nature Coconut soap on amazon without plastic wrapping (in packs of 18). Given the plastic packaging, I will not be ordering this again, but the Faith in Nature Coconut soap itself is very good. 100% Natural Fragrance With Essential Oils Free from Parabens and SLS Ingredients are vegetable derived, organic and are certified sustainable in origin. Overall, Faith in Nature Coconut soap is a popular choice for those seeking a gentle, ethical product. Key Takeaways Faith in Nature Coconut soap is a natural, plastic-free alternative to shower gel, praised for its gentle formulation and pleasant scent. The soap lathers well, does not dry out the skin, and is suitable for everyday use without causing allergic reactions. Available at various retailers, including Oxfam, but often found plastic-wrapped on Amazon, leading to concerns about sustainability. It features 100% natural…

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Brand Review: Ecover

Ecover is often promoted as an eco‑friendly household cleaning brand—but how sustainable is it really? This Ecover Brand Review: Is Ecover Really Eco‑Friendly? will help you understand what makes the brand stand out.

In this Ecover brand review, we take a closer look at its credentials and try to answer the question raised in the Ecover Brand Review: Is Ecover Really Eco‑Friendly?

I have been using the Ecover range of cleaning products for well over a decade now. While they never completely replaced my trusty powder laundry detergent (I sometimes felt clothes weren’t quite as clean as I wanted), they did replace my fabric conditioner and several other household cleaning products that I used regularly.

Ecover describes its approach as a holistic one, with people and planet kept firmly in mind. They state that they have strict standards for ingredient selection and assess more than a dozen attributes for each ingredient, including biodegradability, skin and eye irritation, and aquatic toxicity. On paper, this all sounds very reassuring and is discussed further within this Ecover Brand Review: Is Ecover Really Eco‑Friendly?

However, as with many “eco” brands, Ecover falls into what I think of as a starting point. In this Ecover brand review, I see their products as a starting point on a low‑waste or zero‑waste journey rather than a final destination..

Estimated reading time: 3 minutes

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Product Review: Lavandi Shampoo & Conditioning bars

Lavandi were kind enough to provide me with some of their Shampoo & Conditioning Bars for testing. I distributed these between myself ( Elderflower) and a friend (Joe) tried the Dandelion.

What I liked most is the fact that Lavandi are based in Northwich, Cheshire, where I live! Lavandi have seen the need for change and have created a range of recipes that are all-natural.

Estimated reading time: 2 minutes

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